EMEA Customer Advisory Board

Let’s shape it together

As brands, audiences, and technologies evolve, the question becomes urgent: how can you ensure your brand’s legacy stays protected and relevant, creating opportunity for ever-greater reach, access, and value?

Legacy is not just what you store in an archive. It is the untold stories, the culture behind the brand, the materials and memories that define identity. And yet, for many companies, those assets remain unseen and underutilized. The challenge is not only to preserve your brand’s heritage, but also to unlock its value so it becomes a source of competitive advantage, powering new ways of connecting with employees, fans, and customers and uncovering new revenue streams.

At Iron Mountain, we have spent decades helping organizations protect, connect, and activate their most valuable assets. By transforming archives into platforms, collections into engagement tools, and data into discovery, we empower brands to share more, reach further and preserve their legacy with the highest standards of security, governance and trust.

This November, we invite you to join a select group of senior leaders at the inaugural EMEA Customer Advisory Board. This two day experience will take place at the McLaren Technology Centre, inside their global headquarters in Woking. It is a setting where heritage and performance are not opposites, but partners.

RSVP

This event is by invitation only and to a limited elite of C-level leaders.

The experience

This is a forum for senior decision makers across brand, marketing, operations, and technology. The agenda is designed to spark meaningful conversation on how to manage heritage assets with purpose while creating opportunity for growth.